BSB41307 - Certificate IV in Marketing

This qualification reflects the role of individuals who use well-developed marketing skills and a broad knowledge base in a wide variety of marketing contexts. They apply solutions to a defined range of unpredictable problems, and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to a more senior marketing practitioner.

Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:

Direct Marketing Officer
Market Research Assistant
Marketing Coordinator
Marketing Officer
Public Relations Officer

Prerequisite requirements
There are no prerequisite requirements for individual units of competency.Pathways into the qualification
Preferred pathways for candidates considering this qualification include:

after achieving the BSB30107 Certificate III in Business or other relevant qualification/s

providing evidence of competency in the majority of units required for the BSB30107 Certificate III in Business or other relevant qualification/s

with some vocational experience in assisting marketing team leaders, supervisors or managers to conduct marketing communication activities but without formal marketing qualifications

Examples of indicative job roles for candidates seeking entry based upon their vocational experience include:

Customer Service Advisor
Receptionist
Office Administration Assistant
Student Services Officer

This breadth of expertise would equate to the competencies required to undertake this qualification.

Pathways from the qualification
After achieving the BSB41307 Certificate IV in Marketing, candidates may undertake the BSB51207 Diploma of Marketing, a qualification for marketing team leaders or marketing managers who have responsibility for managing a team and for those required to manage the marketing function within an organisation, or a range of other Diploma qualifications.

Licensing, Legislative, Regulatory or Certification Considerations
There is no direct link between this qualification and licensing, legislative and/or regulatory requirements. However, where required, a unit of competency will specify relevant licensing, legislative and/or regulatory requirements that impact on the unit.

Employability Skills

The following table contains a summary of the employability skills for this qualification. This table should be interpreted in conjunction with the detailed requirements of each unit of competency packaged in this qualification. The outcomes described here are broad industry requirements that may vary depending on the packaging options. This table is a summary of employability skills that are typical of this qualification and should not be interpreted as definitive.

Communication	Conducting marketing communications for a variety of target markets, audiences or publics Making a presentation to clients or a group of colleagues
Teamwork	Working with team members to complete marketing communications activities Working with team members to identify and allocate business resources
Problem solving	Diagnosing problems with allocation and use of business resources Taking action to resolve issues arising in conducting work activities
Initiative and enterprise	Collecting information and market intelligence on expected market growth areas Identifying, evaluating and suggesting marketing opportunities
Planning and organising	Planning and implementing strategies to improve client relationships Planning promotional activities such as product launches
Self management	Managing own time to ensure targets are met
Learning	Maintaining knowledge of products and services Participating in ongoing professional development activities
Technology	Using a computer-based program to develop an audio-visual presentation Selecting and using business technology suitable for a task

Total number of units = 10
4 Core units
6 Elective units

At least 3 of the elective units must be selected from the elective units listed below. The other 3 elective units may be selected from the remaining elective units listed below, the BSB07 Business Services Training Package or any other currently endorsed national Training Package. If not listed below, 1 unit may be selected from either a Certificate III or Diploma qualification. Elective units must be relevant to the work outcome, local industry requirements and the qualification. Units selected from other Training Packages must not duplicate units selected from or available within the BSB07 Business Services Training Package.