BSB51207- Diploma of Marketing

This qualification reflects the role of individuals who possess a sound theoretical knowledge base in marketing management and demonstrate a range of managerial skills to ensure that marketing functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams in conducting marketing campaigns. Depending on the units selected for the qualification, candidates may obtain a generic marketing qualification or specialise in direct marketing, public relations or international marketing. Suggested units to achieve these outcomes are listed below.

Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:

Marketing Manager
Marketing Team Leader
Product Manager
Public Relations Manager

Prerequisite requirements

There are no prerequisite requirements for individual units of competency.

Pathways into the qualification

after achieving BSB41307 Certificate IV in Marketing or other relevant qualification/s

providing evidence of competency in the majority of units required for the BSB41307 Certificate IV in Marketing or other relevant qualification/s

with vocational marketing experience but new to the role of marketing team leader/supervision or management and without formal marketing qualifications

with vocational marketing experience in marketing team leader/supervision or management, seeking to consolidate skills and knowledge in managing the marketing function within an organisation but without formal marketing qualifications

Examples of indicative job roles for candidates seeking entry based upon their vocational experience include:

Direct Marketing Officer
Market Research Assistant
Marketing Coordinator
Marketing Officer
Public Relations Officer

Pathways from the qualification
After achieving the BSB51207 Diploma of Marketing, candidates may undertake the BSB60507 Advanced Diploma of Marketing, a qualification for senior marketing personnel who have primary responsibility for the strategic development and planning of an organisation's marketing function or a range of other Advanced Diploma qualifications.

Licensing, Legislative, Regulatory or Certification Considerations
There is no direct link between this qualification and licensing, legislative and/or regulatory requirements. However, where required, a unit of competency will specify relevant licensing, legislative and/or regulatory requirements that impact on the unit.

Employability Skills

The following table contains a summary of the employability skills for this qualification. This table should be interpreted in conjunction with the detailed requirements of each unit of competency packaged in this qualification. The outcomes described here are broad industry requirements that may vary depending on the packaging options. This table is a summary of employability skills that are typical of this qualification and should not be interpreted as definitive.

Communication	Clearly communicating workplace information to others verbally and non-verbally Questioning to clarify and evaluate information Writing in a range of styles to suit different audiences
Teamwork	Briefing various personnel on their roles and responsibilities regarding the implementation of a marketing solution Defining performance measures and coordinating the activities of team members Implementing team building strategies
Problem solving	Determining, modifying and adjusting the optimal marketing mix Performing revenue and cost analysis and working within budget Solving workplace issues and problems either individually or with assistance of team members
Initiative and enterprise	Assessing and evaluating the financial viability of making changes • encouraging creative and innovative workplace solutions Identifying new and emerging opportunities for the business and developing strategies to capitalise on them managing, fostering and facilitating change
Planning and organising	Collecting, collating and analysing information using appropriate workplace business systems Developing systems that are flexible and responsive to changing circumstances Managing resource acquisition and deployment within budgetary constraints Planning complex projects Planning for contingencies
Self management	Managing own time and priorities and dealing with contingencies Taking responsibility as required by work role and ensuring all organisational polices and procedures are adhered to
Learning	Contributing to the learning of others through implementing team building and organisational development activities Receiving and giving feedback, and providing coaching and mentoring in job role
Technology	Using computerised systems, software and telecommunication devices to process and analyse data and to create documents Using technology to assist the management of information and to assist in planning processes Using technology to record and generate ideas

Total number of units = 8
5 Marketing units
3 Elective units

At least 2 of the elective units must be selected from the elective units listed below. The 1 other elective unit may be selected from the remaining elective units listed below, the BSB07 Business Services Training Package or any other currently endorsed national Training Package. If not listed below, the 1 unit may be selected from either a Certificate IV or Advanced Diploma qualification. Elective units must be relevant to the work outcome, local industry requirements and the qualification. Units selected from other Training Packages must not duplicate units selected from or available within the BSB07 Business Services Training Package.