Advanced Diploma of Business Development - BSB60401

Code and title of qualifications
BSB60401 – Advanced Diploma of Business Development

Advanced Diploma of Business Development
Requiring 8 units for the qualification, consisting of:
• 5 Units from the Business Development domain listed below.
• 3 units from the Business Services package or any other endorsed training package, of which a minimum of 2 units must be from a Advanced Diploma qualification and 1 unit may be included from a Diploma qualification.

Units of Competency
Business Development Units at Advanced Diploma are:

Core Units
BSBADV 601A Create an advertising brief
BSBADV 602A Develop an advertising campaign
BSBADV 603A Manage advertising production
BSBADV 604A Execute an advertising campaign
BSBADV 605A Evaluate campaign effectiveness
BSBMKG 601A Develop marketing strategies
BSBMKG 602A Develop a marketing plan
BSBMKG 603A Manage the marketing process
BSBMKG 604A Develop and manage direct marketing campaigns
BSBMKG 605A Evaluate international marketing opportunities
BSBMKG 606A Manage international marketing programs
BSBMKG 607A Manage market research

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