BSB60507- Advanced Diploma of Marketing

This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing activities of an organisation. They analyse, design and execute judgments using wide-ranging technical, creative, conceptual or managerial competencies. Their knowledge base may be highly specialised or broad within the marketing field. These individuals are often accountable for group outcomes and for the overall performance of the marketing function of an organisation.

Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:

Marketing Director
Marketing Strategist
National, Regional or Global Marketing Manager

Prerequisite requirements
There are no prerequisite requirements for individual units of competency.

Pathways into the qualification
Candidates may enter the qualification through a number of entry points demonstrating potential to undertake vocational education and training at advanced diploma level, including:

after achieving the BSB51207 Diploma of Marketing or other relevant qualification/s

providing evidence of competency in the majority of units required for the BSB51207Diploma of Marketing or other relevant qualification/s

with substantial vocational marketing experience, with overall responsibility for providing strategic direction and planning for an organisation's marketing function, either domestically or internationally but without a formal marketing qualification

with extensive vocational marketing experience in senior marketing positions with a wide range of skills in a specialised marketing communications discipline and looking to consolidate specialist marketing skills with more generic management skills, but without a formal marketing qualification

Examples of indicative job roles for candidates seeking entry based upon their vocational experience include:

Marketing Manager
Marketing Team Leader
Product Manager
Public Relations Manager

This breadth of expertise would equate to the competencies required to undertake this qualification.

Licensing, Legislative, Regulatory or Certification Considerations
There is no direct link between this qualification and licensing, legislative and/or regulatory requirements. However, where required, a unit of competency will specify relevant licensing, legislative and/or regulatory requirements that impact on the unit.

Employability Skills

The following table contains a summary of the employability skills for this qualification. This table should be interpreted in conjunction with the detailed requirements of each unit of competency packaged in this qualification. The outcomes described here are broad industry requirements that may vary depending on the packaging options. This table is a summary of employability skills that are typical of this qualification and should not be interpreted as definitive.

Communication	Effectively using culturally appropriate communication Establishing and using appropriate formal or informal networks Negotiating budgets, strategic and operational plans and re-developing as required to meet organisational needs Negotiating contracts Negotiating solutions to new and emerging issues Producing a wide range of reports and making presentations as required
Teamwork	Defining performance measures and working collaboratively with team members Delegating and briefing various personnel on their roles and responsibilities regarding the implementation of strategic, marketing and other business plans Demonstrating leadership in evaluating policies and procedures Identifying performance gaps and taking remedial action for underperformance Producing a positive and productive workplace that encourages maximum participation
Problem solving	Assessing financial viability of new opportunities and matching organisational capability with market needs Comparing and evaluating data and reports Developing and managing risk and contingency plans Interpreting forecasts when analysing potential overseas markets Resolving employee relations problems Reviewing market performance
Initiative and enterprise	Exploring joint ventures and strategic alliances Identifying trends and developments domestically and overseas, and investigating their viability Managing diversity and identifying opportunities for improved communication and processes Scoping international marketing opportunities
Planning and organising	Demonstrating excellent project management skills across the business Developing systems that are flexible and responsive to changing circumstances Implementing, reviewing and evaluating systems and processes Monitoring marketing performance against established targets Planning for contingencies
Self management	Applying discretion and judgement within complex environments Applying the organisation's workplace vision and mission Managing own time and priorities and dealing with contingencies Taking responsibility as required by work role and ensuring all organisational polices and procedures are followed
Learning	Coaching under-performers and developing education plans that promote/encourage performance Providing induction and training for specific job roles Providing learning and development opportunities
Technology	Creating presentations using a range of media Using business technology such as computers and word processing, and document management software Using online technologies for research and marketing purposes Using technology to assist the management of information and to assist in the planning process Using word processing software and risk analysis tools

Total number of units = 8
4 Core units
4 Elective units

At least 3 of the elective units must be selected from the elective units listed below. The 1 other elective unit may be selected from the remaining elective units listed below, the BSB07 Business Services Training Package or any other currently endorsed national Training Package. If not listed below, 1 unit may be selected from a Diploma qualification. Elective units must be relevant to the work outcome, local industry requirements and the qualification level. Units selected from other Training Packages must not duplicate units selected from or available within the BSB07 Business Services Training Package.