SIR40207- Certificate IV in Retail Management

This qualification provides the skills and knowledge for an individual to be competent in the first line management skills of those working in the retail and/or wholesale industries. It applies to those who are managing a small retail outlet, a section or department within a larger retail store, a small wholesale outlet, or a section or department within a larger wholesale business. This qualification is suitable for an Australian Apprenticeship pathway.

Individuals with this qualification are able to perform roles, such as:

Managing a small to medium retail store group or franchise outlet
Managing an independent retail store
Managing a wholesale outlet
Departmental/section management in a retail or wholesale business
Functional management roles, such as merchandise management
Management of an inside or outside sales team in a wholesale business

Possible job titles include:

Store Manager
Department Manager
Merchandise Manager
Sales Manager
Customer Service Manager
Shift Manager

There are two alternative pathways for entry into the Certificate IV in Retail Management. The candidate must either:

1. Be recognised as competent, through a recognised training program or recognition process, against the following units of competency:

SIRXIND001A Work effectively in a retail environment
SIRXCOM001A Communicate in the workplace

Plus the following units of competency from either Certificate III in Retail or Certificate III in Wholesale. These units are:

Certificate III in Retail

SIRXCCS003A Coordinate interaction with customers
SIRXOHS002A Maintain store safety
SIRXRSK002A Maintain store security
SIRXSLS004A Build relationships with customers

Certificate III in Wholesale

SIRWSLS003A Optimise customer and territory coverage
SIRXCCS006A Maintain business to business relationships
SIRXSLS004A Build relationships with customers

2. Have sufficient relevant wholesale or retail employment experience. A current or previous job role that involves or has involved the application of the above competencies, would be a satisfactory indicator for entry. A determination need not involve a formal process of measuring, evaluating or recording performance against the units of competency. Examples of evidence to support a determination could include:

job descriptions and references from current or past employers
an entry interview to determine what competencies have been applied in the wholesale or retail environment in a paid or voluntary capacity

Employability Skills

The following table contains a summary of the employability skills for this qualification. This table should be interpreted in conjunction with the detailed requirements of each unit of competency packaged in this qualification. The outcomes described here are broad industry requirements that may vary depending on the packaging options. This table is a summary of employability skills that are typical of this qualification and should not be interpreted as definitive.

Communication	Negotiate effectively with team members and other managers on business values, directions and day-to-day operational matters. Read, analyse and communicate workplace information to team members and other managers. Write reports and complete business documentation in the context of the job role.
Teamwork	Lead a retail or wholesale business team; mentoring and supporting team members in the context of a retail supervision or management role. Effectively participate in wider retail business supervisory/management teams; working independently to complete own tasks and also supporting other team members where appropriate.
Problem solving	Implement customer service strategies anticipating problems and acting to mitigate where possible. Solve a range of operational retail or wholesale operational business problems; individually or in the context of a wider team management structure. Clarify issues and apply existing policies and infrastructure to source information and resources and develop practical and sustainable solutions.
Initiative and enterprise	Create an operational business team customer service and continuous improvement environment across all performance areas. Provide positive feedback, encourage team to do things better and be personally receptive to team members ideas. Translate ideas into action by positively accepting and initiating changes in procedures or arrangements at the business level.
Planning and organising	Establish and communicate clear goals and deliverables for self and team members within the context of organisation objectives and the current business situation; and coordinate resources to ensure that work is carried out according to timelines and priorities. Coordinate and/or implement changes arising from continuous improvement processes.
Self management	Understand how own personal job role fits into the context of the wider business values and directions. Work within the retail or wholesale business culture by practising inclusive behaviour, effective management of personal presentation, hygiene, and time; and efficiently prioritise and complete delegated tasks. Maintain own knowledge of the job role, review own performance and actively seek and act upon advice and guidance.
Learning	Identify personal strengths and weaknesses in the context of the job role and recognise how to personally learn best at work. Seek opportunities for formal education in the context of a current role or future retail job opportunities. Accept opportunities to learn new ways of doing things and share knowledge and skills with other business managers and team members.
Technology	Adapt to new business related technology skill requirements and select and use retail or other information and communications technology where relevant, to support business operations and planning in the context of key business performance objectives and personal job role.

Total number of units = 10
3 Core units
7 Elective units

A minimum of 4 elective units must be selected from the Elective Units listed below. A maximum of 3 elective units may be selected from another endorsed Training Package. These must be units which are packaged within a Certificate IV or Diploma qualification in the parent Training Package. Elective units must be additional to those already counted towards a lower level qualification within this Training Package. In all cases selection of electives must be guided by the job outcome, local industry requirements and the characteristics of this qualification (as per the AQF descriptors).